LONDON: Trusting ads - relatively
Among U.S. consumers, the word most closely associated with advertising is “false.”
That disquieting finding - for marketers, at least - comes from a trawl of blogs, social-networking services and other online discussion forums by Nielsen BuzzMetrics, which measures consumers' brand perceptions on the Internet.
The word association project was carried out in conjunction with a broader survey by Nielsen of consumer attitudes toward advertising in 47 countries.
(Read content ‘Consumers’ word is best advertisement, survey shows’…)
30 Sep 2007 | 3:34 pm | Hitech | No comments
Audio Technica’s no to high-end cans, and we must say, its flagship set for 2007 (its words, not ours) looks mighty sexy. The ATH-ESW9 Sovereign Wood Headphones are crafted from “Japan’s finest Hokkaido cherry tree,” feature 42-millimeter neodymium magnet drivers with fiberglass housing support, and come bundled with a carrying case to keep these beauties clean when not in use. (Read content ‘Audio Technica unveils ATH-ESW9 Sovereign Wood Headphones’…)
30 Sep 2007 | 2:52 pm | Gadget | No comments
NEW YORK: The laser printers used in homes and small businesses may be compact, reliable performers, but when it comes to looks, they tend to be drab. The appearance of printers has always taken a back seat to their ability to turn out steady streams of text.
Now Samsung has introduced a sleek, low-standing laser printer meant to include good looks along with performance: its case has a dazzling, high-gloss ebony finish reminiscent of a Steinway grand piano.
(Read content ‘Samsung laser printer stands out with a sleek, glossy look’…)
30 Sep 2007 | 2:29 pm | Hitech | No comments
At first blush, the iPhone from Apple, the new microprocessor family from Intel and the ubiquitous Google search engine have nothing in common. One is a gadget, one is an electronic part and one is a service.
Yet all of these products - much acclaimed for their creativity - depend on obscure process innovations that, while highly complex and lacking glamour, are an essential part of establishing a winning edge in commercial electronics.
(Read content ‘New high-tech products like the iPhone all depend on process innovations’…)
30 Sep 2007 | 1:58 pm | Hitech | No comments
This article was written by Mark Clayton.
With this week’s application to build a new nuclear plant - the first such filing in nearly 30 years - the industry says the U.S. is on the verge of a nuclear power renaissance.
With virtually no greenhouse-gas emissions, reactors are touted as part of the solution to global warming. (Read content ‘A Nuclear Power Surge Is Coming’…)
30 Sep 2007 | 11:47 am | Hitech | No comments
Hello Newman, your MP4P E350 video player is looking a little smudgy today, but but we’re willing overlook that for your 3.6-inch screen and touch controls. Well, not really, but maybe somebody in China will, ’cause it’s available there now, and that’s probably where it’s going to stay.
30 Sep 2007 | 11:41 am | Gadget | No comments
SAN MIGUEL, Philippines - It’s Thursday, so 18-year-old Dennis Tiangco is off to a bank to collect his weekly allowance, zapped by his mother — who’s working in Hong Kong — to his electronic wallet: his cell phone. ADVERTISEMENT
Sauntering into a branch of GM Bank in the town of San Miguel, Tiangco fills out a form, sends a text message via his phone to a bank line dedicated to the service. (Read content ‘Cell phones double as electronic wallets (AP)’…)
30 Sep 2007 | 10:54 am | Hitech | No comments
The wind farm is visible from miles away, a forest of looming turbines churning in the afternoon breeze, rising incongruously above fields of barley, corn and sunflowers.
“This is the only future for the long-term,” says Tulsi Tanti, 49, a one-time yarn manufacturer who turned a small wind energy sideline into the sprawling corporation Suzlon, and turned himself into a billionaire in the process. (Read content ‘Harnessing The Wind To Fuel India’s Growth’…)
30 Sep 2007 | 9:07 am | Hitech | No comments
30 Sep 2007 | 7:12 am | Gadget | No comments
BEIJING (AFP) - An eastern China court has ordered a French electrical company to pay 330 million yuan (44 million dollars) for infringing the copyright of a Chinese enterprise, a company official and state press said Sunday. ADVERTISEMENT
In a Saturday ruling, the Wenzhou intermediate court in Zhejiang province ordered Schneider Electric to pay 330 million yuan in compensation to the Chint Group for patent infringement of its low-voltage elecrtical equipment, the Beijing News reported. (Read content ‘France's Schneider ordered to pay 44 million dollars in China patent case (AFP)’…)
30 Sep 2007 | 6:01 am | Hitech | No comments
